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UMI is a clothing brand born in the tropics and inspired by the sea.
Dedicated to modern minimalism and sensual elegance, it unites lightness and comfort with refined cuts and natural fabrics.
The philosophy of UMI is the pursuit of inner confidence and beauty, expressed through simplicity of line, fluid silhouettes, and a gentle touch on the body.
Founded by Dina Shumkova in 2024 in Phuket, the brand debuted with a knitwear collection that introduced a new interpretation of the summer wardrobe. Each piece was designed to complement the others, remaining versatile and enduring
— breathable, lightweight, and made for hot climates.
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From the very beginning, UMI has embodied the values of slow fashion: small-scale production, meticulous attention to detail, and a careful use of resources. The garments are created to stay with a woman for a long time, revealing her individuality and emphasizing her natural sensuality.
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UMI continues to evolve while preserving its distinctive voice: a brand that seeks to become the expression of a new femininity
—soft, confident, and at the same time as powerful as the ocean from which it takes its name.
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UMI is dedicated to the modern woman — confident, sensual, and free.
Our philosophy is rooted in the belief that confidence is the new sexy
—true allure comes not from excess, but from presence, ease, and self-assurance.
Every piece is created to support this feeling—light on the body, refined in detail, and versatile in style.
UMI celebrates femininity in its softest and strongest forms, offering women clothing that feels natural, empowering, and enduring.
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All production takes place in Thailand in small batches, supporting local artisans and ensuring meticulous quality control at every stage.
Each piece is created with care to highlight inner confidence while remaining in harmony with the world around us.
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UMI follows a philosophy of minimalism and natural sensuality. The wardrobe is built on lightness, refinement, and versatility — considered, modern, and enduring.
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We select only the finest natural materials, paying attention to their origin and the way they feel on the skin. Our collections are built on lightweight, breathable fabrics — linen, Tencel, and Japanese cotton — specially chosen for hot climates and for a gentle touch against the body.
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We are guided by principles of conscious choice: using sustainable and durable fabrics, minimizing environmental impact, and producing in small batches to avoid overproduction and preserve resources.
Every fabric at UMI is chosen with care and precision — not only to meet the highest standards of quality, but also to embody the brand’s philosophy: comfort, lightness, and respect for nature.
